RYKA | CALERES
Spring 2025 Campaign
Los Angeles, CA
MADE FOR WOMEN — The firsts. The experts. By women, for women. Ryka was the first brand ever to create athletic shoes specifically
for a woman’s unique foot shape, muscle movement and build.
The Spring/Summer campaign concept, THE FUTURE OF WALKING represents a new innovated walking shoe the Podflow. Podflow technology,
designed with outsole pods for target supported where needed most. Also highlighting another key style Devotion X MAX in three new colorways.
Photographer: Izaiah Johnson | Art Director Lauren Calicutt + Megan Reilly | Creative Director Laura Coggins
Podflow designed with outsole pods for target supported where needed the most. The concept was to get detail shots in-studio emphasizing outsole pods of the shoes. The final creative assets were used across email marketing, paid media, social media, and the website.
Video was incorporated across digital assets to create a more engaging and dynamic brand experience. The video motion helped showcase the shoe's key features and highlight innovative design details.
Ryka Spring | CALERES
2025 Supplementary Shoot
St.Louis, MO
Photography Jason Patrylo
Art Director Lauren Calicutt + Megan Reilly
CALERES Studio