The overall direction focused on introducing a new style the Devotion X Max. These shoes are made with the best-seller Devotion X technology that has maximum cushion. The goal was to create a dramatic visual effect that highlighted the shoe's bold colors and metallic details. Allowing the product to stand out while still highlighting the max cushion.
The final creative assets were used
across email marketing, paid media,
social media, and the website.
RYKA | CALERES
Spring 2024
St.Louis, MO
ART DIRECTOR | Lauren Calicutt + Megan Reilly
PHOTOGRAPHER | Jason Patrylo
EMAILS
+ MARKETING ACTIVATION
I design the new launch email & website for the best selling devotion x max with our assets. This innovated email design emphasize Ryka’s unique technology, such as superior cushioning, and advanced materials. The combination of dramatic lighting, close-up detail shots, and engaging motion elements enhance the high-tech feel. Email slices added throughout other emails to promote devotion x max .
Email Design
Email Slices
E-COMMERCE EXPERIENCE + MARKETING ACTIVATION
The website reflects the email design with clean, eye-catching visuals that highlight the shoe's key features. Engaging motion elements enhance the high-tech feel throughout the homepage. These assets also expand into a more immersive experience through high-tech detail shots that showcase the shoe's
innovative design.
Homepage
Mega Menu
PLP AD