Lifestride | CALERES
Fall 2026
St.Louis, MO
Every step you take counts, and we’ve taken millions to get you there. Carefully designed to move with you, our shoes have been performance tested to last more than a million steps. So you can take life in stride.
The Fall/Winter campaign concept, EVERY STEP YOU TAKE COUNTS representing every Lifestride shoe that has been tested for 1 million+ steps. Showing a variety of shoes from heels, loafers, boots, and flats that can last to 1 million+ steps. Also highlighting in video is the style icon Rebecca. A sophisticated bold block heel that has cushy insole and has been tested to last more than 1 million steps.
Photographer: Trever Hoehne | Art Director Lauren Calicutt | Associate Creative Director Megan Reilly | Creative Director Laura Coggins
The Fall/Winter campaign video concept was to showcase the versatility of the Rebecca pump, highlighting how one shoe can seamlessly transition through different settings. The concept focused on a woman who feels both comfortable and confident, proving that style and all-day comfort can go hand in hand, no matter the occasion. As she moves throughout her day, an on-screen step counter continuously tracks her journey, emphasizing the shoe's lasting comfort by counting toward the campaign's goal of one million steps.
Videographer: Ryan Wermich | Art Director Lauren Calicutt | Associate Creative Director Megan Reilly | Creative Director Laura Coggins
Lifestride | CALERES
Fall 2026
St.Louis, MO
MARKETING & E-COMMERCE EXPERIENCE
This collection showcases work created to support marketing initiatives and elevate the online shopping experience. From email campaigns and digital assets to e-commerce layouts. Each project was designed to strengthen brand storytelling and continue to tell the 1 million+ steps story. This will drive customer engagement, and create a seamless path from discovery to purchase. The work reflects a strategic balance of creative design, user experience, and marketing objectives .
EMAIL - Campaign Launch
LIFESTRIDE.COM - WEBSITE
PLP BANNERS - DESKTOP & MOBILE
PACKAGING - TAGS + STICKERS
